Reading makes a full man. -- Bacon
培根：閱讀使人充實。
618預示著消費旺季的來臨。
如果說雙十一是一年的總結，那麼618則預示著一年消費戰的正式開打。
外刊原文
Shopping festivals are frequent in China， and the major ones always carry symbolic heft in setting retail trends。
在中國，每年有很多購物節，主要的購物節在零售趨勢的設定中總是具有象徵性的分量。
This year too， it is no different as companies are leaving no stone unturned to make the June 18 shopping extravaganza as glitzy and glamorous as the Nov 11 bonanza， and are busy launching products， offering subsidies and livestreaming shows to attract and retain customers。
今年也不例外，各公司想盡一切辦法讓6月18日的購物狂歡節像雙十一那樣光彩奪目，忙著推出產品、提供補貼和直播節目來吸引和留住客戶。
Tmall， Alibaba Group‘s online marketplace that enables brands to sell directly to consumers， said it is using this opportunity to cement its position as the go-to-marketplace for new product launches in China。
阿里巴巴集團旗下的線上市場天貓表示，該公司正在利用這個機會鞏固其在中國新產品釋出市場的地位，各大品牌可以直接向消費者銷售產品。
Among the 13 million items offering discounts during the gala， which in Tmall’s case commenced with a presale on May 24， 1。4 million are making their debut， according to Yang Guang， vice-president of Tmall。
天貓副總裁楊光表示，在5月24日開始預售的1300萬件打折商品中，有140萬件首次亮相。
Tmall said it is dishing out some 10 billion yuan （$1。57 billion） for 20 days in the lead-up to June 18， with customers set to enjoy 30 yuan off upon each purchase worth 200 yuan and above。
天貓表示，在6月18日之前的20天裡，天貓將發放約100億元（15。7億美元）的優惠，顧客購買價值200元以上的商品將享受30元的優惠。
High-flying e-commerce site Pinduoduo is， as usual， carrying along its 10 billion yuan subsidy campaign， which in part helped it secure some 788 million monthly active users by the end of last year。
蓬勃發展的電子商務網站拼多多一如既往地開展了100億元的補貼活動，這在一定程度上幫助它在去年年底獲得了約7。88億月度活躍使用者。
But this time， the company is sharpening focus on premium catalogs， for example trimming 1，500 yuan per iPhone 12 phone set， and slashing nearly 60 percent off on an all-time popular serum under Japanese cosmetics brand SKII， in a bid to attract customers with more disposable income。
但這一次，拼多多將重點放在高階產品上，比如每臺iPhone 12手機降價1500元，日本化妝品品牌SKII的一款一直很受歡迎的精華液降價近六成，以吸引有更多可支配收入的消費者。
China Daily
